WEDDINAR - Hosted by Rachael from Inlighten

Creating a Client Experience - Ep 5

Now is an exciting time in life for your couple. Make yourself an essential part of their wedding journey by creating an experience that they cant live without. 

Selling without selling - Ep 4

If you're someone who wants to turn their passion into profits, but the idea of "selling"is a little scary. Or if you want to level up your sales results, by selling with emotion. This episode is for you.
Founder of Inlighten Photography, Rachael Bentick, shares the tools and techniques she uses every day to serve her clients, rather than sell at them. Clients love it, Inlighten gets booked, the bank account goes up, everyone is happy!
 

The 3 Stages of a Client Consultation - In Person & via Zoom - Ep 3

Client consultations are huge time consumers. Wouldnt it be great to have the secret recipe to make these consultations book more sales.
Founder of Inlighten Photography, Rachael Bentick, shares her 3 stages of a successful Client Consultation
1. The Set Up and Learn
2. Educate & Create Emotion
3. The Close
You'll be having more fun and more clients in no time.

Pricing and Packaging Strategies - Ep 2

This is a tricky area because everyone keeps their info a secret.  The right pricing and packaging strategy is crucial for long term success. so Rach shares her tips on how to ensure you are rewarded for your hard work, while remaining competitive and fair within the industry.

Converting leads into real clients - Ep 1

Double taps and likes are nice. But right now, we need dollars in the bank more than ever.
Founder of Inlighten Photography, Rachael Bentick, shares the exact systems, techniques and tools she uses to convert enquires into real booked clients.  
 

The Inlighten Photography Back Story - INTRO EP

Hey Guys,
Welcome to WEDCAST - The Podcast for the Wedding Industry.
This first episode is a bit on the back story of Inlighten Photography, a Sydney based wedding photography studio I founded with my husband back in 2002. Over the last 18 years we've refined the systems and techniques we use in the studio, that keep us not only profitable, but also motivated and one of the top Wedding Studios in Australia.
Me? I'm a spreadsheet freak, a Behind the Scenes Iphonographer and a lover of a good glass of wine. So I invite you to join me as I launch this special 10 Episode Series focused on giving our industry, the tools, techniques and systems we need to not only survive 2020, but come out with thriving businesses.
Rach